[4] Designed to resemble a Prada store, the building is made of "adobe bricks, plaster, paint, glass pane, aluminum frame, MDF, and carpet.

[1] Elmgreen and Dragset originally had wanted to place the sculpture elsewhere and was interested in a "Prada Nevada", but failed to find support in the state.

[5][6] Prada had previously collaborated with Elmgreen and Dragset in 2001, when the artists attached signage to the Tanya Bonakdar Gallery in New York City with the false message "Opening soon—PRADA".

[7] In March 2014, vandals painted the building light blue, hung fake logos for Toms Shoes from the awnings, and posted a political manifesto on the door.

Magnano pleaded guilty to two counts of misdemeanor criminal mischief and agreed to pay Ballroom Marfa $10,700 in restitution as well as a $1,000 fine.

[11] Both installations violated the permitted specifications for billboards, and a demand to remove the neon bunny was issued by the TxDOT, but no immediate decision was made for Prada Marfa.

This action exempts the structure from the same signage rules that forced the removal of the neon bunny installed by Playboy magazine.