Praxis is a company founded by Dryden Brown and Charlie Callinan, with Howard Hughes Corporation founder David Weinreb as Vice Chairman.

[5] The New York Times writes that Praxis founder Dryden Brown "isn’t a charismatic speaker or an accomplished businessman" and that he is "big on promises and light on specifics".

[2] In 2022, Brown told a speechwriter that his inspiration for Praxis came when he saw people looting stores in SoHo during the George Floyd protests.

[5] The loft is the location of some of Praxis's lavish parties, where Brown attempts to "evoke the salon culture of the Parisian Enlightenment.

[1] The Praxis team recruits new members in cities like Los Angeles, the Bay Area, Miami and at conventions such as Coachella, and Cannes.

"[2] An internal Praxis branding guide accessed by The New York Times denounced "enemies of vitality," and extolled the "traditional, European/Western beauty standards on which the civilized world, at its best points, has always found success.