Inaugurated on 1 January 2017, the museum presents the diverse cultures of Vietnam's ethnic groups through large-scale portraits, traditional costumes, stories and public education.
[1] The mission of the Precious Heritage Art Gallery and Museum is to promote the preservation and importance of Vietnam's ethnic groups through cultural understanding and respect.
[3] What separates each group from one another can be their multitude of languages with different linguistic roots; their diverse heritage costumes and handicrafts; architectural traditions; and religious beliefs.
[11] The cultural patrimony and art/documentary photographs were collected over nearly a decade of research by Réhahn while he traveled throughout the country's ethnic villages in South, Central, and Northern Vietnam.
[13] The Precious Heritage Museum was included in The New York Times article “36 Hours in Hoi An.”[14] It is also listed as “an essential detour” by Lonely Planet.