Preetika Rao is an Indian actress, model and film-columnist who primarily works in Hindi television and advertisement films.

[1] Rao is best known for portraying Aaliya Zain Abdullah in her television debut Beintehaa (2013–14) for which she received several accolades including Gold Awards for Best Debut-Female.

She then made her Telugu debut with the role of Madhu Latha in Priyudu (2012) opposite Varun Sandesh.

In 2018, She played Mahima "Mahi" Malhotra in Laal Ishq alongside Priyank Sharma and Niti Taylor in the episode "Gudiya".

( 100k+ Subscribers) Rao was felicitated in Dar Es Salaam at the Sinema Zetu International Festival for her immense popularity in Tanzania due to her show Beintehaa.