[2][3] Pregnancy and infant loss is a common experience that has historically been complicated by broadly applied social and cultural taboos to stay silent, a condition that the World Health Organization advocates reversing in favor of open expression.
Experiences of loss vary for each individual and family unit; common effects include depression, anxiety, changes in relationships, development of unhealthy coping mechanisms, and Post Traumatic Stress Disorder (PTSD).
[12][13] Advocates believe that formalized day of observation increases public awareness and promotes greater research and understanding to aide in the creation and establishment of programs, resources and services to support and provide assistance to survivors of baby loss and their families, enabling them to overcome their trauma and integrate their bereavement into their life in a healthy manner.
[17] A growing number of public figures have disclosed their personal experiences of pregnancy loss and infant death including Nicole Kidman, Whitney Huston, Gweneth Paltrow, Ali Wong, Michelle Obama, Chrissy Tiegan, John Legend, Meghan Duchess of Sussex and Mark Zuckerberg.
[5][6][7][18] Individual citizens have worked with their representatives to introduce legislation at the municipal, state, provincial and national levels of government in an effort to have October 15 recognized as Pregnancy and Infant Loss Remembrance Day.
Founded in 2003, the Wave of Light invites baby loss families, friends, loved ones and supporting organizations from around the world to join in honor and remembrance on October 15 at 7:00 pm in all time zones.
[22][23][additional citation(s) needed] Concurrent Resolution 222, which supported the goals and ideals of National Pregnancy and Infant Loss Remembrance Day, was passed in the U.S. House of Representatives on September 28, 2006.
After Kate De'Laney wrote a letter to Premier Colin Barnett to bring Pregnancy and Infant Loss Remembrance Day to greater attention, the WA State Government passed a bipartisan agreement to officially recognize the holiday on October 15, 2014.