[5][6] The film follows Mallika (Charmy Kaur) an intelligent and independent young woman that works as a call girl but refuses to take just any man that comes along.

Swathi (Saranya Nag) is a singer that gained her popularity after appearing on a television talent show, but ends up getting drawn into a love triangle between Mallika and Lalith.

Development on Prema Oka Maikam began in 2012 and Charmi Kaur was announced to perform one of the lead roles.

[7] Chandu denied claims that Kaur was hired to "boost the movie's glamour quotient" and stated that they chose her because they believed that she could perform the role and that "we felt she was apt, but not because to add glamor".

[7] Footage for Prema Oka Maikam was shot in Bangalore and Hyderabad and the film went into post production in early 2013.