[4] In July 2022, Viaplay Group announced the acquisition of Premier Sports in the UK and its intention to rebrand the channels under its own brand.

On 13 June 2013, Premier Sports Extra closed with its Sky EPG slot believed to have been sold to the Muslim World Network, which launched on the same day.

[14] Talks broke down when the company declined Virgin Media's offer to distribute the channel as a standalone add-on, as it is on satellite, as the former wanted to be bundled into one of the latter's basic TV packages.

[citation needed] In August 2012, Premier Sports launched an online subscription streaming service, run in conjunction with Ustream.

[citation needed] In April 2013, Premier Sports launched their own online player to replace the Ustream service.

FreeSports aimed to air a majority of live programming, with over 1000 events a year for an average of 10 hours per day featuring numerous sports, including MMA, kickboxing, association football, ice hockey, tennis, rugby league, basketball, boxing, and cricket.

Premier Sports Asia was launched on 22 October 2020 as an over-the-top (OTT) streaming channel for select Asian regions.

In 2014, Premier Sports began live coverage of the Belgian Pro League, with three matches from each round of fixtures.

[29] Eoin McDevitt hosts coverage alongside studio pundits, Damien Delaney, Richard Dunne, Kenny Cunningham and David Moyes.

In February 2019, it was announced that Premier Sports had secured La Liga rights in the UK & Ireland, showing 4 live matches per round from matchday 25 until the end of the 2018/2019 season.

On 12 October 2011, Premier Sports announced that they would broadcast up to 10 live National Hockey League games per week from the 2011–12 season.

[35] On 5 July 2012, Premier Sport's announced on their Facebook page that NHL would continue for a further 4 years on the channel with appropriately 400 games per season being broadcast and complemented by daily coverage of Hockey Tonight.

[38] On 6 February 2018, Premier Sports announced on their Twitter page that they would continue to broadcast the NASCAR Cup Series for five more years.

In 2018 Premier Sports, and its sister channel Freesports, broadcast live and also highlights of the speedway leagues Sweden's Elitserien and the Polish PGE Ekstraliga.

On 30 April 2018, Premier Sports announced they had signed a landmark partnership with PRO14 Rugby to broadcast every game from the Guinness PRO14 live in high-definition across the UK and ROI for the next three years.

[41] On 9 December 2022, Viaplay Sports started showing European Professional Club Rugby's second-tier competition, the EPCR Challenge Cup.

[44] In October 2021, the channel agreed a two-year deal with the Rugby Football League for coverage of matches from the RFL Championship and the Challenge Cup.

From September 2010, Premier Sports began to air a number of live boxing events,[48] featuring the likes of Lucian Bute, Érik Morales, Shane Mosley and Felix Sturm.

[49] In February 2011, Premier Sports announced they would air all ShoBox: The New Generation events in 2011 and access Gary Shaw's archive of world title fights from the past five years.

On 14 August 2011, the channel signed a deal with Spencer Fearon's Hard Knocks Boxing Promotions that saw six events from York Hall broadcast live, starting on 7 October 2011.

[52][53] Coverage included full replays of the weekends matches that were not aired live on Sky Sports or ESPN, pre and post-match analysis and classic archive footage.

The Conference would also earn 50% from all internet revenue associated with the deal and retain advertising rights allied to those adverts shown with their matches.

"It is a shame the number did not reach the point where revenue sharing became an option," said a Premier Sports spokesperson on its Facebook discussion board.

[64] On 15 August 2011, UFC Live: Hardy vs. Lytle was shown free-to-view on Premier Sports, in addition to free coverage on UFC.tv.

[68] Premier Sports aired all 24 weeks of the Swedish Elite League Speedway live in 2011, with a two-year extension announced in April 2012.

In January 2011, Premier Sports agreed a deal for live coverage of five games from the Student Rugby League's Super 8 competition on a free-to-view basis.

[75] On 17 August 2012, Premier Sports announced it had the rights to the French Top 14 league, usually broadcasting two live games per round.