[4] The following months also saw BT win rights to Premiership Rugby and its associated 7s Series, as well as American, Brazilian, French and Italian top-flight football.

[10] Media analyst Steve Hewlett felt that BT's entry into the sport market was an effort to help strengthen its triple play business and, in particular, help retain internet subscribers lost to Sky (which he believed would result in greater financial loss than those that would be sustained by operating BT Sport).

Rumoured suitors included Amazon.com Inc. (which is one of the Premier League's current rightsholders), the sports streaming provider DAZN (which had notably beat out Sky Italia for exclusive domestic rights to Serie A football), and ESPN majority-owner Disney.

[28][29] However, in December, it was reported that negotiations had stalled, and that Discovery Inc.—who owns competitor Eurosport and was preparing to merge with WarnerMedia to form Warner Bros.

[40][41][42] The network's new brand identity was developed by DixonBaxi, using a "viewfinder" formed from rotated "T" letters as a visual motif, and using the "N" from the logo as a homophone of "and" to join pairs of concepts (such as fixtures).

[43] In January 2025, WBD announced that Eurosport would be discontinued in the UK and Ireland on 28 February, with its content to be folded into TNT Sports platforms afterward.

TalkTalk TV customers subscribed to the TNT Sports Pack in order to receive the entire range of channels.

In October 2012, BT announced it had also agreed deals to air Serie A, Ligue 1, Brasileirão and Major League Soccer, all of which were previously broadcast on ESPN,[54] as well as Premiership Rugby.

On 7 May 2013, BT Sport acquired the rights to air Ultimate Fighting Championship (UFC) events and taped programming in the UK and Ireland for three years, from 1 August.

[58] Two days later it was announced that BT Sport had acquired an exclusive five-year deal to broadcast MotoGP races from the 2014 season, including free practices and qualifying as well as full coverage of Moto2 and Moto3.

Later in May, BT Sport acquired rights to the Football Conference for two years with 25-30 live games a season, including the end-of-season play-offs.

[72] On 15 February 2024, it was announced that TNT Sports had agreed a four-year deal with the Football Association to show the FA Cup from the 2025-26 season.

The deal with BT Sport also sees them exclusively broadcast the league's associated sevens series and the Premiership Rugby Cup.

Suzi Perry hosts the coverage alongside pundits Colin Edwards, Sylvain Guintoli, Michael Laverty and Neil Hodgson.

John Rawling and Barry Jones provide commentary with Caroline Pearce or Ronald McIntosh the ringside reporters.

TNT's coverage of Queensberry Boxing will end in April 2025 as, from that date, streaming service DAZN will become the rights holder.

[98] BT Sport obtained the rights to the FA Cup through its acquisition of ESPN, who had one year remaining in their existing contract.

From the third round onwards, Jake Humphrey, Lynsey Hipgrave, Darrell Currie or Matt Smith hosted, alongside pundits taken from the Premier League coverage.

Darrell Currie was the main presenter with pundits including Chris Sutton, Stephen Craigan, Ally McCoist, Michael Stewart and Alex Rae.

All of these pundits also contributed to co-commentary duty alongside Derek Rae, Rory Hamilton, or Rob MacLean who were the lead commentators.

Lead commentary on Bundesliga action comes from Ben Andrews, Steve Bower, Simon Brotherton, Paul Dempsey, Dave Farrar, James Fielden, Seb Hutchinson, Alistair Mann, Dan Mason, Jonathan Pearce, John Roder, Dan Roebuck, Mark Scott, Joe Speight, Adam Summerton, Paul Walker, Oliver Wilson and Steven Wyeth.

The co-commentators include Jim Beglin, Tony Dorigo, Efan Ekoku, Kevin Gallacher, Don Hutchison, Chris Perry, Stewart Robson and Nigel Spackman.

Ben Andrews, Tim Caple, James Fielden, Mark Scott and Oliver Wilson are the lead commentators on 2.

Previously, BT Sport showed both 2018 Copa Libertadores Finals between the Argentine Superclásico rivals Boca Juniors and River Plate; in simulcast with FreeSports.

[106] BT originally shared rights to European Professional Club Rugby (EPCR)'s champions and challenge cups with Sky Sports.

In January 2013, BT Sport signed a deal with the WTA to show 21 live tournaments from the women's tennis tour.

The last competition on BT Sport was the 2019 WTA Finals in which Clare Balding presented coverage alongside Anne Keothavong and Jo Durie.

For the 2020 WTA Tour onwards, Amazon Prime Video are now the exclusive UK broadcaster, showing 49 tournaments a year.

BT Sport gave over significant parts of its schedules to this coverage, such as showing two, sometimes three, College Football games simultaneously.

Documentaries that have been critically well-received include Rocky & Wrighty: From Brockley To The Big Time, about childhood friends David Rocastle and Ian Wright,[110] Shoulder To Shoulder, on the Ireland national rugby union team during The Troubles,[111] and Brothers in Football, which tells the story of Corinthian Football Club.