It is among the largest independently owned motion picture exhibitors in the U.S. and is ranked by Box Office magazine and the National Association of Theatre Owners Encyclopedia of Exhibition among the top 12 circuits in the U.S.

Premiere received further notoriety as being the first company to successfully design, build and operate mezzanine-less multiplexes without traditional projection booths, incorporating the digital projectors directly into the theatre's architecture.

In 2019 Premiere opened a Cinertainment concept in Pell City, AL featuring Pizza Pub, bowling, redemption arcade, and ropes course along with its multi-screen recliner cinemas.

As of 2020[update] Premiere owned 250 screens in 22 locations in six U.S. states: Texas, New Mexico, Alabama, Florida, South Carolina and Mississippi.

Megaplex Premiere Cinema locations are operated in Lubbock, Bryan-College Station, Burleson, Abilene, Grand Prairie, Temple, El Paso, Spanish Fort, Bessemer, Gadsden, Pell City, Alabama, and Rio Rancho, New Mexico, Orlando, Florida as well as Biloxi, Mississippi .