Press kit

Traditionally, the term "press kit" referred to a set of documents, photographs (such as publicity stills) and other relevant materials packaged together, and such a kit was designed to be sent to a newspaper or magazine as part of an organisation's public relations or promotional program.

[5][6] The first known EPK, as we know it today, premiered live on the web on January 8, 1995, and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize.

Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf.

An electronic press kit can be provided via a wide range of digital media and download options.

Decisions about what to include in the EPK media kit will depend on the industry and target audience.