Pressbook

Sometimes called "campaign manuals," most pressbooks took the form of large, multi-page brochures that were mailed to movie theaters in the interest of helping theaters attract an audience.

A typical pressbook contained images of the various advertising "accessories" available to promote a movie, including images of the available film posters, lobby cards, and 8 x 10 film stills.

During Hollywood's Golden Age, pressbooks also contained various ideas for so-called exploitation campaigns, including souvenir-style give-aways, tie-ins and contests, as well as live promotional stunts.

A movie pressbook should be distinguished from a press book, which is a collection of works and communications used to represent an individual, group of individuals, service, company or product.

This article related to film or motion picture terminology is a stub.