Pretargeting (also known as behavioral predictive marketing) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous actions on many websites.
Pretargeting is advanced prospecting technology used in account-based marketing to target the core decision-makers within a company through IP addresses.
Big data is a corporate strategic asset that has a direct impact on the bottom line.
By pretargeting, advertisers can capture consumers at the beginning of the purchase funnel.
It gives advertisers the ability to display their ads to the right audience and to gain insight to the customer's upcoming purchase.