After the album's release on June 9, 2017, Steve Aoki reached out to the band asking if they had any unfinished material, to which AJR sent "Pretender".

[1] Aoki then added additional production to the song, and contacted Lil Yachty, who wrote a new second verse for the track.

[4] An acoustic version of the song performed by AJR was eventually included on the deluxe edition of The Click.

[6] The video starts with Aoki sending a picture taken from a bedroom window disguised as the outdoors, and receiving thousands of likes.

[7] A majority of the video features more scenes of "pretenders" taking misleading photos, including Lil Yachty and AJR each singing in front of green screens.