Pretty Rhythm (プリティーリズム, Puritī Rizumu) is a Japanese multimedia franchise produced by Syn Sophia and Takara Tomy Arts aimed at girls in elementary school.

After the original Pretty Rhythm games ended service in July 2014, Takara Tomy began publishing the PriPara spin-off series from 2014 to 2018.

[2] A spinoff media franchise, King of Prism, was launched in 2016 focusing on the male characters featured in the 2013 anime Pretty Rhythm: Rainbow Live, which was aimed at an older female audience.

As Syn Sophia had produced the Style Savvy series, Takara Tomy Arts asked them to collaborate on another game for the same demographic.

[3] The development team gave the game a fashion focus, particularly on the idea that players could receive a "Prism Stone" to accessorize their outfits with every ¥100 they spend.

[3] The development team also intended for the game's presentation to be like the Cirque du Soleil, where they finally came up with the concepts of "dance", "skating" and "jumps.

[16] Beginning with season 4, the game was relaunched under the name Pretty Rhythm: Aurora Dream on April 28, 2011 to coincide with the anime adaptation tie-in, with Aira Harune added as a playable character.

[20] Pretty Rhythm: Dear My Future was launched on April 26, 2012 with its season 9 update, "Prizmmy Debut Edition", as a tie-in to the animated adaptation of the same name, which included new characters Mia Ageha, Reina Miyama, Karin Shijimi, and Ayami Oruri, fictional versions of the girl group Prizmmy.

"[22] Season 10, "Pretty Debut Edition", was launched on July 19, 2012, adding Hye-in, So-min, Shi-yoon, Chae-kyung, and Jae-eun, the fictionalized versions of the girl group of Puretty, as playable characters.

[23] The session 1 update was titled the "Prism Live Debut Edition" and added Naru Ayase, Ann Fukuhara, and Ito Suzuno as playable characters, along with Rinne, who had previously appeared in the Nintendo 3DS game Pretty Rhythm: My Deco Rainbow Wedding.

Ki-ra-me-ki Days Edition", was launched on July 11, 2013, and added Bell Renjoji, Otoha Takanashi, and Wakana Morizono as playable characters.

Heartbeat Edition", was launched on October 3, 2013, and the game was rebranded under the title Pretty Rhythm: Rainbow Live Duo.

[26] Beginning April 17, 2014, the arcade game was retitled Pretty Rhythm: All Star Legend Coord Edition with 84 new Prism Stone designs produced.

[27][28] Pretty Rhythm ended services in July 2014 and was pulled from arcades afterwards, with a few machines remaining in the Prism Stone shops located in Harajuku, Sapporo, Fukuoka, and Nagoya.

[13] On March 24, 2024, the official Twitter account announced that they were retiring the Pretty Rhythm arcade machines beginning on April 3, 2024.

[36] On March 7, 2015, a smartphone app mobile game titled Pretty Rhythm Shake was released for the Android and iOS, with pre-registrations opening on February 10, 2015 for a limited edition in-game card of Rinne.

[45] King of Prism is a film series focusing on the male characters of Pretty Rhythm: Rainbow Live, targeting an older female demographic.

[58] Due to the popularity of Pretty Rhythm: Mini Skirt, in 2011, Takara Tomy partnered with South Korean toy company Sonokong to produce up to five anime series, projecting for ¥5.5 billion by the end of March 2012.

A live-action variety show segment called "Pretty Rhythm Studio" appeared at the end of every episode and was centered on Prism Mates, a group of tween trainees from Avex Dance Master consisting of Mia Kusakabe, Reina Kubo, and Karin Takahashi, chronicling their journey to debut.

Prism Stone, a brand-name store featured in all series, was launched to coincide with Pretty Rhythm: Aurora Dream as a tie-in to the franchise.

[67][68] The store also carried clothing from junior apparel brands Roni and EarthMagic,[69] who have released collaboration Prism Stones for the arcade games in the past.

[62][75][76] Dear Crown was described as a sister apparel brand and counterpart to Prism Stone, featuring junior clothing in "cool" and "sexy" designs.

Dear Crown closed down in 2014 following the end of Pretty Rhythm: Rainbow Live, but it reopened in 2015 when the brand was introduced in PriPara.