The company took its name from its trademark dark ride, The Pretzel, so called because of its track's winding, pretzel-like layout.
[1] It may also have been influenced by the comment of someone who rode the ride's prototype: "It felt like I was turned and twisted like a pretzel".
The company was established in 1928 when founders Marvin Rempfer and Leon Cassidy patented a single-rail dark ride[2] they built in Tumbling Dam Park on the banks of Sunset Lake in Bridgeton, New Jersey.
A large heavy pretzel design was originally affixed to the front of each car to prevent it from flipping backwards.
They included The Caveman, Haunted House, Lost Mine, Gold Nugget, Thunderbird Jr. Ride, Toonerville Trolley, Whirlo, Kiddie Circus, Devil's Cave/Pirate's Cove/Bucket O' Blood (the same ride rethemed), Devils Inn, Winter Wonderland, Orient Express, Mad Giant, Laff in the Dark, Laff in the Dark with spinning cars, Laffland, Pirates Cave, Pirates Den, Paris After Dark, Arabian Nights Tunnel of Love/Casper's Ghostland, Treasure Island, Spook-A-Rama, Le Cachot/Safari/Zoomerang, and three versions of Dante's Inferno.