Preved

Preved (Russian: Преве́д) is a term used in the Padonkaffsky jargon, a meme in the Russian-speaking Internet which developed out of a heavily circulated picture, and consists of choosing alternative spellings for words for comic effect.

The word and the bear image have found their way into the mainstream mass media, such as a poster for the Russian edition of Newsweek.

Eventually, it has become known that the author of the altered picture with the word "preved" was user Lobzz from site Dirty.ru, real name Roman Yatsenko.

The larger trend of alternative spellings, called "olbansky yazyk" ("Olbanian language", misspelled "Albanian") developed from the padonki movement which originated on sites such as udaff.com.

This meme has made its way to the American spotlight, as another reference of this popular term was used in a cartoon of Steve Jobs yelling this phrase in an image that was used in the mid to late 2000's as a custom recovery logo for devices such as the iPhone 2g, the iPod touch, and iPhone 3gs that was exclusive for the early jailbreak tools like PwnageTool.

[5] This event played a significant role in the "Preved-Medved" meme gaining fame and popularity even among those who rarely use the Internet.