Starring singer Joel Smallbone of For King and Country, Bianca Santos, Amber Midthunder, Jim Parrack, and David Koechner, it tells the story of a man who has his life changed when he inadvertently delivers two women into the hands of sex traffickers and resolves to save them.
The film is distributed by Roadside Attractions and received a limited release on October 14, 2016, in North America, to gross $1.5 million in total box office receipts and garner mixed critical reviews.
[2] James Stevens, after losing his wife and daughter, is unable to hold a steady job and agrees to drive a box truck across the country with no questions asked, then discovers that he is actually "delivering" two girls as part of a human trafficking ring.
He wrote, "director Ben Smallbone (brother of the movie's lead player) is adept at generating suspense, particularly during a scene in which James attempts a phone conversation with his daughter while bad guys lurk outside his motel room, and manages to persuasively convey the seediness, desperation, and danger that define the demimonde that Garo rules with a whim of iron.
She wrote, "The main intention behind 'Priceless,' besides allowing For King & Country to become involved in the movie business, seems to be a genuine desire to raise awareness of the horrors of the crime of trafficking, not that this PG-13 drama shows anything too graphic.
'"[12] Kimber Myers of the Los Angeles Times was more positive, characterizing it as a "lean drama that relies more on emotion than well-crafted dialogue or character development" and saying, "Though its obvious message may not translate well outside its intended audience, the converted will likely be entertained by the well-produced package the moving themes are delivered in.