Rakuten France, formerly PriceMinister, is a French company that runs the e-commerce site fr.shopping.rakuten.com.

The company was founded in August 2000, originally located in Paris, at 57 Boulevard de la Villette, in a former zeppelin factory dating from the 1880s.

In June 2010, the company was bought by Rakuten,[1] the largest Japanese e-commerce site.

The company moved in January 2012 to the former department store "Au Reaumur" in central Paris.

Olivier Mathiot, co-founder and former director of marketing and communications, was promoted to CEO of PriceMinister.