[2] It focused mainly on small donations raised online through its website[3] and is dedicated to using the powers of social media to encourage voter registration and candidate advocacy in the fight for full equality.
The Super PAC was founded in 2012 by internet entrepreneur and politico Marcus Lovingood and social media expert Rose Dawydiak-Rapagnani.
[5] The group was led by Lovingood, who succeeded in raising thousands of dollars in small contributions and amassing an online presence of 24,000 Facebook fans.
[6] In 2014, the organization began to focus efforts on raising funds to help Bernie Sanders in his 2016 presidential campaign.
The mission of the club was updated to dedicate funds and resources toward the defeat of Trump in the 2020 Presidential Election.