Pride and Fall is a Norwegian futurepop act from Stavanger, Norway, formed in 2000 by Sigve Monsen, Per Waagen, and Svein Joar A. Johnsen.

The band came about when Sigve and Svein wanted to pursue a more electronic and club-oriented sound than what they were doing in their goth/dark wave project, An Evening with Kisses.

They also performed at the now-relocated Edwards No.8 in Birmingham, The Liquid Room in Edinburgh, Corporation in Sheffield, and Islington Academy in London.

As of September 15, 2007, In My Time of Dying ranked #1 in the German Alternative Charts, and the limited edition digipak sold out.

This release named Of Lust and Desire is the group's fourth studio album, and was followed up with an EP entitled Turn the Lights On in 2014.