The awards honour British people who have acted bravely or extraordinarily in challenging situations and have been presented solely by Carol Vorderman since 1999, and co-presented by Ashley Banjo since 2021.
The first Pride of Britain Awards were devised by Peter Willis,[1] and held at the Dorchester Hotel in London in May 1999.
[2] The Pride of Britain Award winners are chosen by a panel of celebrities and well-known figures from a range of backgrounds, and has included multiple appearances by Simon Cowell, Richard Branson, Fiona Phillips, Christine Bleakley, Magdi Yacoub, Richard Wallace, Eamonn Holmes and Aled Jones, chaired from 1999 to 2004 by Piers Morgan and from 2005 to 2006 by Peter Willis, founder of the awards.
[3] The awards are organised in association with the Daily Mirror, TSB Bank (United Kingdom), Lidl, ITV, Good Morning Britain and The Prince's Trust.
[4] In November 2020, it was announced that STV, Reach plc (owners of Daily Record) and TSB had agreed a deal which sees the Scottish broadcaster commission STV Studios to produce the inaugural Daily Record Pride of Scotland Awards, in partnership with TSB.
[14] The winners were:[14] The 2019 awardees were:[15] On 23 April 2020, a special award was given to Captain Tom Moore for his fund-raising efforts during the COVID-19 pandemic.
Guest Performance: Westlife - My Hero The 2022 awards ceremony aired on ITV on 27 October 2022 and was hosted by Carol Vorderman and Ashley Banjo [1] Live performance: Joel Corry and Tom Grennan - Lionheart (Fearless) The 2023 awards ceremony aired on ITV on 12 October 2023 and was again hosted by Vorderman and Banjo.
Winners included:[19] Award accepted by Alford Gardner, Lloyd Coxsone, Joseph Mowlah-Baksh, Guy Bailey and Vernesta Cyril