Prima Cool is a private Czech television station.

It is targeted primarily at young male audiences.

Prima Cool launched on 1 April 2009 as TV Prima's new digital channel.

It is available on Czech DVB-T multiplex 2, where it is freely broadcast (covering up to 72% of the population of the Czech republic, mainly in Bohemia).

The channel is also broadcast through DVB-S on satellite Astra 1G, and available on cable TV (in all packages, due to the must-carry law).