Through its first year, the channel only broadcast to the Prague metropolitan area, with a mix of regional programming and imported American TV series dubbed into Czech, such as The A-Team.

[1] Some months later, FTV Premiéra was allowed to expand its coverage to a national audience using the facilities of other privately owned regional TV services which were being licensed by the Broadcasting Council.

[2] The Prime Minister's office rejected the accusations, as the intervention of FTV Premiéra was supposed to help them with funding and at the same time increase viewership.

On June 28, 1994, Premiéra became licensed to uplink its signal into the Hot Bird satellite, allowing the broadcaster to expand its coverage nationwide.

[1] In 2005, Prima became the first broadcaster in Czech Republic to offer a reality show, an adaptation of the successful Hungarian format Való Világ, under the name Vy Volení.

The reason of the cancellation was to drop its obligations to broadcast regional programming, which had caused them problems in recent years.

[6] At the same time, Martin Konrád replaced Singer as managing director,[6] and the channel began promoting Obchoďák, a TV series which was advertised as the biggest and most expensive production ever made on Czech television.

It also revived the Vy Volení reality show, in collaboration, once again, with TV JOJ, however, the new season was ultimately unsuccessful and it would be later canceled.

However, it would continue to collaborate with TV JOJ for additional shows, like the local adaptation of the Got Talent franchise, and even acquiring the rights to The X Factor.

The main Prima channel also acquired rights to the successful Masked Singer franchise, in collaboration, once again, with TV JOJ; however, the COVID-19 pandemic delayed the launch of both ventures.

The local version of the Masked Singer franchise, although heavily marketed at its launch, would eventually become unsuccessful, and then cancelled after just one season of 10 shows.

black blue white orange The network has been criticised for its biased anti-migrant position during the European migrant crisis.