The line up featured a variety of presenters including David Hamilton, Don Durbridge, David Allan, Dave Cash, Gavin McCoy, Tony Myatt and Sheila Tracy (who had been the main proponent of big band music on BBC Radio 2).
PrimeTime used jingles ("easily the best") that were reminiscent of those common in the mid-1960s (for example on the offshore Britain Radio).
The music format at PrimeTime Radio in UK inspired the establishment (by totally different people) of a low-power FM and internet station in the Bay of Islands in New Zealand.
Primetime Radio 1ZZ[3] offered a broadly similar format to its British predecessor, along with repeats of classic US drama and serials and evening programmes of jazz and blues.
The New Zealand station featured specially produced American Sixties-style jingles by Ben Freedman, who originally worked at the famous PAMS studios in Dallas.