It also owned ishop TV, a datacasting channel, co-owned by Brand Developers and two joint ventures with the WIN Corporation, Mildura Digital Television, and West Digital Television, and also owned a network of radio stations in Queensland from 2005 until 2013, when they were sold to Grant Broadcasters.

Throughout the early 1990s, Ramcorp had incurred significant debts as a result of loans taken out throughout the 1980s in order to expand the company – Ramcorp's healthcare and media interests in Australia and the United States failed to turn a profit, resulting in falling share prices for the business.

[6] At the time, GWN was the monopoly commercial television network in the regional Western Australia license area, however WIN Television, Prime's competitor in parts of New South Wales and Victoria was granted a license by the Australian Broadcasting Authority a year later in 1997.

Prime paid A$224 million for the network, later renamed Azul Televisión in 1999,[6] before selling half of its share to local media group Torneos y Competencias for an undisclosed amount.

[9] Azul Televisión performed below expectations, largely due to a global economic crisis, and the Argentine network did not make a profit.

In 2002, Prime New Zealand entered into a joint venture with Australian company Publishing & Broadcasting Limited, owners of the Nine Network.

[13] In late 2005, the company announced its expansion into regional Queensland radio with the acquisition of stations in Cairns, Townsville, Mackay, Rockhampton, and Gladstone from Macquarie Media Group (now Southern Cross Austereo).

Prime chairman Paul Ramsay described the purchase as "a very good fit" which positioned its existing media for "future growth opportunities".

In 2013, Prime's radio stations were sold to Grant Broadcasters for $50 million less than the original acquisition price.