Examples include behind-the-scenes content, commentary, story and character extensions, and social audience interaction or input that drives the program forward.
[1] In 2017, Primetime Emmy Award categories were renamed and reclassified.
Outstanding Creative Achievement in Interactive Media within a Scripted Program and Outstanding Creative Achievement in Interactive Media within a Unscripted Program recognize interactive experiences for both scripted TV and documentary, nonfiction, reality and reality-competition programs.
"[1][2] Listed below are winners and nominees for all interactive media categories.
Outstanding Creative Achievement in Interactive Media awards were bestowed for multiplatform storytelling, social TV experience, and user experience/visual design.