[3] Other important milestones include: Primo and its parent company revitalized its distribution and marketing since 2007, reviving the iconic island brand.

Primo is a key sponsor at many watersport events such as surf contests, and appears in many bars and stores throughout the state of Hawaii.

[4] Although the front office is located in Honolulu, the main Pabst headquarters is in Los Angeles.

[5] Portions of the island-based proceeds go to the Outrigger Duke Kahanamoku Foundation and toward preserving Hawaiian culture, land, and heritage.

[6] Hawaiian comedian Frank De Lima brings up Primo beer twice in the "Solid Mold" segment of his 1982 comedy record Please Buy This Album!