Primondo is the holding company for all mail order brands of Arcandor AG.

Primondo itself is a holding company, which does not appear as a brand for the end customer.

Primondo is rather a house of brands in the universal and specialist mail order business.

Well-known examples are Quelle, Hess Natur, Bogner Homeshopping or Baby Walz.

Specialty mail order: A total of 17 brands can be found under the umbrella of Primondo in the specialist mail order business and are represented by 4,100 employees in 12 different countries.