[2] In a recent documentary, Harvey stated that he wanted to showcase the voice as "the most important instrument", and decided to make an entire a cappella album.
In January 2015, he released an accompanying video, shot in the New York City Subway, where he jumps in and out of subway tracks, sails a paper boat, and drops cue cards while walking through the train cars similar to Bob Dylan's Subterranean Homesick Blues video.
[6][7][8] On May 27, 2015, he released "The New Black" as the second single from PHATASS (acronym for Prince Harvey At The Apple Store: Soho), and announced that the album would be coming out that July.
[9] On July 5, 2015, The Daily Beast published an article titled "He Made a Secret Album in an Apple Store" written by Matthew Narvin.
[10] Within hours of publication the article had gone viral, being shared on social media by celebrities like Talib Kweli, Russell Simmons, Lil Wayne[11][12][13] and news outlets and magazines like The Guardian and Billboard.
2016" on Soundcloud, a song that told the story of the death of his step-father and his friend, Dorian, who died of a drug overdose while sleeping in the same bed with Harvey.
Prince raps with a cloud of tulle around his neck, arms in white fishnets, at one point shown breaking out of handcuffs.