Prince Matchabelli

In New York City he and his wife, Princess Norina Matchabelli (an actress whose stage name was Maria Carmi), opened a small antiques shop, Le Rouge et le Noir, at 545 Madison Avenue.

(Stendhal's interpretation of the names was somewhat different: the only two choices open to his hero, Julien Sorel, a poor man for career glory and advancement—red for military and black for clergy.)

The company became known for the many color-coded, crown-shaped bottles designed by Norina after the Matchabelli crown and introduced in 1928 with labels on the underside,[1] which were made by another Georgian George Coby.

[2] In 1936 Princess Matchabelli sold the company to perfume manufacturer Saul Ganz for $250,000.

[3] In 1993 the Chesebrough-Ponds division of Unilever sold the Prince Matchabelli brands to Parfums de Coeur.