Starting from the 1970s to 1980s, the increasing demands of the Nissan Homer vans created the venues for the company to produce self branded Prince forklifts.
After the contract with Nissan ended, the company started the contract with the Japanese Suzuki and Isuzu brands and the assembly line was located in Tucheng District, New Taipei City, Taiwan.
In 2007, Hsu Sheng-fa, the founder of Prince Motors Co. went bankrupt due to the failure of investments.
In 2009, Chery Automobile Co., an emerging carmaker from the Chinese mainland, has agreed with Taiwan's Shengrong Auto, a subsidiary of Prince Motors, to make its own brand cars in Taiwan for the local and foreign markets.
The deal resulted in the refusal of Suzuki supplying parts to Prince Motors, only allowing complete imported vehicles to be sold in Taiwan.