This proposal, although rejected in favour of David Asper's plan, called for a $265 million stadium at the former Public Markets site in the St. Boniface industrial park, which Canad Inns purchased from the city.

In addition to stadium construction, the Asper proposal included 217,000 sq ft (20,200 m2) of retail development and a two-level parking facility.

The Blue Bombers' board of directors investigated the possibility of rebuilding or substantially upgrading the existing stadium, largely with funds generated from the sale or lease of the adjacent commercial lands[11] (the team holds the right to develop this property itself as part of its refinancing agreement with the city of Winnipeg and province of Manitoba).

However, being a community owned business, the Bombers organization would have had difficulty in accessing the capital required to move forward with such plans directly.

However, there was controversy as well because south Point Douglas is an avid art community, and many of the residents did not want their character buildings to be destroyed or suffer the loss of their homes.

The province of Manitoba later agreed to loan David Asper $90 million in order to guarantee the project would break ground in 2010 and ensure the stadium would open for 2012.

[25] In 2014, the builder, Stuart Olson Dominion, put a $1.9 million lien on the stadium because it claimed it was owed for some of the cost overruns.

[27] In the statement of claim, it cited water damage caused by insufficient drainage in the building, as well as inadequate insulation and "extensive" cracking in the concrete among a total of 42 deficiencies.

Stuart Olson also alleged political and financial factors led the province to rush the job and reduce its budget.

[29] The Blue Bombers played their first home game at Investors Group Field on June 27, 2013, losing 38–33 to the Montreal Alouettes.

[33] On May 8, 2014, the Canadian women's national team played the United States in the first soccer match at Investors Group Field, finishing in a 1–1 draw.

[38] 2015 FIFA Women's World Cup Investors Group Field hosted the fourth installment of the National Hockey League (NHL)'s Heritage Classic on October 23, 2016, in which the Winnipeg Jets lost 3–0 to the Edmonton Oilers in front of a sold-out crowd.

The Jets alumni, led by Teemu Selänne and Dale Hawerchuk, defeated Wayne Gretzky's Oilers squad 6–5 in a shootout.

In attempting to move the goalposts back five yards to put them behind the endzone—as is customary in American football—it left holes in each end zone that the NFL deemed a safety hazard.