It produced broadcast shows and pilots across a variety of genres for numerous major British broadcasters, mainly specialising in entertainment and factual entertainment programmes.

Highlights included Got To Dance, Must Be the Music, T4 and The Sunday Night Project.

Princess was based in Whiteleys in West London, where it had its own television studio and in-house post-production facility.

[1] In 2017, Shine announced that Princess Productions would be closed down by the end of the year, as it was "financially fragile" and losing its space in Whiteleys, which was to be redeveloped.

In October 2011, an employee of Princess Productions left a message on the unofficial Army Rumour Service message boards pitching the idea of flying British soldiers' wives and newborn babies into warzones as a surprise.