It was a direct competitor to the leading personal publishing program of the time, The Print Shop, by Broderbund.
The flexibility of the text and graphic layout of documents was one of its most critically acclaimed features, though reviewers noted that sometimes it was troublesome due to the computer's limited resolution.
[4] Print Magic includes other features, such as the ability to draw various borders on a document, something absent from other contemporary offerings.
Print Magic was universally praised for its ease of use, versatility and high-quality graphics, especially compared to contemporary offerings.
"[1] Peter Staek of Apple2000 said it "combines the virtues of versatility and easy operation," and, "it is a splendid alternative (or complement) to Print Shop".