Print capitalism is a theory underlying the concept of a nation, as a group that forms an imagined community, that emerges with a common language and discourse that is generated from the use of the printing press, proliferated by a capitalist marketplace.
Capitalist entrepreneurs printed their books and media in the vernacular (instead of exclusive script languages, such as Latin) in order to maximize circulation.
As a result, readers speaking various local dialects became able to understand each other, and a common discourse emerged.
"[1] The term was coined by Benedict Anderson, and explained in depth in his book Imagined Communities in 1983.
The printing press is widely credited for modern nationalism and the birth of the nation-state as the primary actors in political legitimacy.