In 1944, George Prior commenced operating services in Batemans Bay with a 1936 Ford sedan.
In 1946, Prior purchased his first bus, and in 1948 successfully tendered to provide services to Moruya Central School which also included a mail and freight run on the return journey.
[1] George Prior died in 1951 and Ron, along with his sister, inherited the business.
With the opening of Batemans Bay High School in April 1988, operations were refocussed.
[1] In October 1995, Prior's commenced operating a service via the Kangaroo Valley and Liverpool to Parramatta.