[4] By the early 1920s, the shoes were worn by Olympic soccer players, national and international tennis champions, and college athletes.

[12][17] Keds has produced collaborative collections with companies including Kate Spade New York, Madewell, Opening Ceremony, Steven Alan and Alice + Olivia.

[18] Collective Brands Inc., the parent company of Stride Rite Corporation and Keds, was acquired by Wolverine World Wide for $1.32 billion in May 2012.

[19] Keds launched the "Ladies First Since 1916" campaign in July 2015, which focuses on female empowerment and featured celebrities including Taylor Swift.

[23] The shoes have been worn by celebrities including Taylor Swift,[24] Marilyn Monroe, Jackie Kennedy Onassis, Katharine Hepburn, Paul Newman, Humphrey Bogart, Kristen Stewart, and Natalie Portman.

[4][8] After the release of the 1987 movie Dirty Dancing, in which Jennifer Grey's character wore Keds, company revenue grew 10 times.

[27] In 2009, singer Lana Del Rey featured in an advertisement for the company and served as a spokesperson for a new line of shoes being offered.