Provide Commerce also offers fruit, sweets and gift baskets direct from the supplier through its Gourmet Food Business Unit, which includes the brand names Cherry Moon Farms, Secret Spoon and Shari's Berries.

ProFlowers was sued by its major rival, Florists' Transworld Delivery (FTD), for false advertising and unfair competition in August 2005.

The suit focused on ProFlowers' claim to ship "direct from the fields" with "no middlemen", alleging that the company actually often stored flowers in refrigerated warehouses, including those of third parties.

It was settled with ProFlowers not admitting any wrongdoing, but offering $10 store credits to the millions of customers in the class, paying $250,000 in attorneys' fees, and "altering its advertising".

[12] In February 2011 a federal class action was filed accusing Provide-Commerce and Clarus Marketing Group of defrauding online shoppers by enrolling them in a membership program that costs $9 to $15 a month if they click on ads offering free shipping with a purchase.