Peter Napolitano (born February 23, 1945[1]) better known by stage name Produce Pete (sometimes referred to as Pete Your Produce Pal), is an American grocer, chef, and celebrity spokesperson who is perhaps best known for his weekly fruit and vegetable segments that appear on WNBC in New York City and WCAU in Philadelphia.
In 1953, as a young boy he began selling fruits and vegetables at the neighborhood farmer's market which was owned by his family.
In 1970 Napolitano took ownership of the business and ran it as a seasonal operation, often selling items beyond his line of produce, geared towards upcoming holidays and celebrations.
In 2000, he also worked as a buyer for S. Katzman Produce at the Hunts Point Market in the Bronx, New York.
[3] Napolitano's television segments have been parodied by actor and comedian Steve Carell on The Daily Show with Jon Stewart.