After thousands of downloads and shares on social media sites, "Hold it Down" caught the attention of music critics and in 2014 was nominated as UMA's Video and Song of the Year.
[6][7][non-primary source needed] In 2015 Produkt set another major record by becoming the fastest artist to break into the LiveMixtapes top 50 most streamed Indy mixtapes with over 308,000 streams, passing current great artists' debut project like Kendrick Lamar, Shoolboy Q, Logic, Kevin Gates, and many other prominent names in hip hop.
Once just another dealer chasing the good life, Produkt shifted focus solely to his music, writing, and rapping skills following the birth of his daughter.
The Bronx native held a private listening event sponsored by Respect Magazine on July 26 in the Chelsea section of Manhattan where celebrities and influencers like Tahiry of Love & Hip-Hop came out to support his latest release.
The event was hosted by Torae of Sirius XM's Hip-Hop Nation and DJ Envy of The Breakfast Club.