According to Boyd and Ellison's article, "Social Network Sites: Definition, History, and Scholarship", from 1997 to 2001, several community tools began supporting various combinations of profiles and publicly articulated Friends.
These include the importance of careful selection, the option to choose existing applications or develop custom ones, ensuring alignment with organizational activities, integrating a comprehensive media plan, and providing accessibility to all stakeholders.
On one hand, each Social Media application usually attracts a certain group of people, and firms should be active wherever their customers are present.
"[citation needed] "Sometimes you may decide to rely on various Social Media, or a set of different applications within the same group, to have the largest possible reach."
According to the Society for New Communications Research at Harvard University, "the average professional belongs to 3–5 online networks for business use, and LinkedIn, Facebook, and Twitter are among the top used.
According to the SNCR, "the convergence of Internet, mobile, and social media has taken significant shape as professionals rely on anywhere access to information, relationships, and networks.
Those categories are a brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility.
[9] When it comes to the social impact that professional network services have on today's society, it has proved to increase activity.
According to the SNCR, "[t]hree quarters of respondents rely on professional networks to support business decisions.
The challenges and opportunities of Social Media", businesses are pushed aside and are only able to sit back and watch as their customers publicly post comments, which may or may not be well-written.