Founded in 2003, ProgressNow bills itself as a network of state based communications hubs which act as a marketing department for progressive ideas.
[13] In 2010, the book The Blueprint: How Democrats Won Colorado, and Why Republicans Everywhere Should Care by Adam Schrager and Rob Witwer described ProgressNow as the "crown jewel" of the progressive investors' effort to flip the state.
According to the Denver Post, one advertisement "features a woman flashing a thumbs up with one hand and holding a packet of birth-control pills in the other.
ProgressNow said the series of advertisements was paid for with donations and individual contributions, and the organization denied association with state agencies.
[17] A group of activists and ProgressNow came up with the concept of a cardboard cutout of Garner, and developed and participated in events, press conferences, and rallies with the stand-in from 2017 until Gardner's defeat in 2020.