Promasidor Nigeria Limited is a consumer packaged goods company headquartered in Isolo, Lagos.
Thereafter, Cowbell decided to import smaller sachets of milk to target middle and low income earners.
[4] In 2004, the firm introduced Onga powdered seasoning[6] produced in four variations of crayfish, chicken, stew and classic.
Flyers were given to the kiosk owners to paste and sales teams were encouraged to develop relationships with the retailers.
The company also promoted targeted adverts to young kids who may have not developed brand loyalty to the older bands.
[3] The firm also has a history of sponsoring education and youth events such as a yearly math competition began in late 1990s.