The daily routine is structured by the production company, which appears as the computer voice "Big Brother".

The winner of Promi Big Brother receives a cash prize for being the last remaining housemate.

The distribution of the participants can be changed by spectator ratings, arbitrary stage directions or since the third season also due to the outcome of duels.

Afterward, the audience selects by televoting a participant from the nomination list, which should remain in the house or in the show.

The web show during the fifth season was again hosted by Aaron Troschke, but this time with Melissa Khalaj.

[citation needed] Since the seventh season Raffaela "Raffa" Zollo presents the IGTV coverage from the Promi Big Brother Instagram account.

[citation needed] During the sixth season, for the first time, a four-part reality documentary titled Promi Big Brother – Der Tag danach (The day after) is available online.

[citation needed] During the first season, a weekly evening magazine show titled Promi Big Brother Inside was aired on Sat.1.

After the third season, a special episode titled Promi Big Brother – Jetzt wird abgerechnet was aired on Sat.1.