Written by Gary Barlow and Graham Stack, it was released on 11 November 1991 as the second single from the band's debut album, Take That & Party (1992).

[2] Alan Jones from Music Week described the track as a "well-performed, hook-laden pop song executed with more panache and credibility than most teen favourites can conjure up.

"[3] Simon Williams from NME said, "The synth-mungous likes of 'Once You've Tasted Love' and 'Promises' are amiably crass hi-NRG rompalongs, sort of Kajagoogoo gone Italian House.

"[4] The music video for the song uses intercut clips of the band performing and rehearsing as well as showing the hysteria of Take That's fans.

It also shows a half-naked band member, unknown at the time, jumping out of a swimming pool.