Guerrera initially co-promoted shows with AAA until selling the company that same year to Konnan, Jorge Rojas and the TV Azteca network.

In October 1996, Konnan left AAA after a falling out with owner Antonio Pena and brought a number of its younger stars with him[3][4][5] including, most notably, Juventud Guerrera, Rey Misterio Jr., Super Calo, La Parka and Psicosis.

[6][7][8] Many were competing in World Championship Wrestling's (WCW) new cruiserweight division at the time and shared much of Konnan's frustrations with AAA's management over money.

[10] Other WCW luchadors to regularly appear in Promo Azteca included El Dandy, Hector Garza, Lizmark Jr. and Norman Smiley.

He rose to prominence during a feud with Venum Black,[11] which culminated on March 6, 1997 in a "mask vs. hair" Lucha de Apuestas, or "bet match", that Super Crazy won,[12] and later found success in the U.S. with Extreme Championship Wrestling (ECW).

[8][13] Some visiting Japanese wrestlers made their first appearances in Mexico with Promo Azteca such as CIMA, Kaz Hayashi and Yoshihiro Tajiri.

Promo Azteca enjoyed an exclusive partnership with World Championship Wrestling,[23] partially due to Konnan's involvement in developing WCW's cruiserweight division.

[23] When La Parka, Máscara Sagrada and other luchador enmascarados left AAA for Promo Azteca, however, the promotion countered by having other wrestlers portray the originals resulting in two versions wrestling on national television.

Konnan, convincing many of WCW's interest showcasing lucha libre-style wrestling, was able to lure Mexican talent away from the WWF's fledgling cruiserweight division.

[24] That same month, WCW President Eric Bischoff brokered a meeting with Konnan and rival CMLL promoter Paco Alonzo.

[23] Konnan was also upset over Mike Tenay filming CMLL wrestlers that summer for a series of documentary shorts on Mexican wrestling.

The promotion struggled for a while longer, largely relying on regulars in the Mexican independent wrestling scene, but was ultimately unable to recover from losing the WCW luchadors.