Marlene, his mother, is owner of Brasserie du Théâtre de Montpellier and a member of the Partouche family, operators of French casinos.
The idea of the show was to place twelve young people from different European countries in a "luxurious" villa on the French Riviera and to film them round the clock.
Following Nice People, Masquelier started the company 'Sogimage Productions', to feature previous participants of various reality TV programs as guests at concerts sponsored by Orange and organized in French Overseas Departments and Territories.
[1] On 26 July 2010 Full Fun was granted a license from the French on-line gaming regulatory authority, ARJEL, and was allowed to create and operate the website pokerxtrem.fr.
[1][8] At the end of 2010, Masquelier joined with together with Laurent and Bernard Tapie to create 'ISPT Production Company' as the biggest poker tournament on a global scale, organized exclusively in football stadiums.