Provogue is an Indian clothing and accessories retailer based in Mumbai, Maharashtra.

Over the years the brand has expanded its collection of men’s and women’s fashion apparel and accessories.

Most recently, Provogue has introduced a range of unisex deodorants, watches and sunglasses to complement the collections.

[4] On 18 September 2019, a bench of the National Company Law Tribunal (NCLT) in Mumbai ordered the liquidation of readymade garment maker Provogue (India) Ltd after lenders did not agree on the offers on the table for the company.

[5] Provogue is being acquired by Rajkot-based investment firm Plutus Investments and Holding Private Limited for under Rs.100 crore, according to an order delivered by the national company law tribunal (NCLT) as a going concern after NCLT ordered its liquidation way back in October 2019.