During the mid- and late nineties, Proxicom focused on the design and development of websites for companies including MCI, America Online, Marriott, Prudential, Morgan Stanley, and ExxonMobil.

In 1997, Proxicom became famous for developing polymer land - a disruptive online distribution platform for plastics following Jack Welch's motto "destroy your own business".

[citation needed] In 1998, Proxicom acquired first customers in Europe, starting with projects at BMW Financial Services in Munich, Germany, where the first office was opened outside of the U.S..

The European offices contributed large Fortune 500 customers like Renault, DuPont Engineering Polymers, GE Plastics, and Deutsche Bank.

[citation needed] In June 1999, Michael D. Beck was promoted to Executive Vice President, Client Services for the Americas [1] and Proxicom grew to more than $200 million in revenues in 2000 with approximately 1,700 workers.