In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies.

[1][2] The company was based in Palo Alto, with research and development facilities in Munich.

[3][4] Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer.

Chief Scientist was Louis Monier, cofounder of the AltaVista search engine.

In 2023, Proximic by Comscore was named a Programmatic Power Player of the year by AdExchanger.